First published by Elegant themes an interesting article abridged and published here as a resource to help our customers.
Wix is an extremely popular website builder.
But it isn’t the only one!
In fact, there are plenty of excellent Wix alternatives out there. Some, like WordPress, offer tons of flexibility if you feel comfortable with coding and widgets. Others, like Squarespace and IM Creator, give you plenty of options regarding the type of website you create and require absolutely no coding skills. From blogging to eCommerce, no matter what kind of website you need, these Wix alternatives are worth a look.
The chances are that when you think of blogs and “website building,” you likely think of the world’s most-used CMS – WordPress. The popularity of WordPress is undeniable. After all, it offers a wide range of tools for design and code-savvy individuals to build a fully functioning website. Use a premade template as the structure of your site and customize it to your liking, add additional functionalities with any number of compatible plugins, and manage content on your site from your homepage to your about page to your blog, quickly and easily in WordPress’ user-friendly CMS.
Of course, the downside with WordPress is that it requires at least some knowledge of coding. Even if you use a premade template, the chances are that you’ll want to add your own logo, change the color scheme, embed videos, and so forth. Most of the Premium WordPress themes allow you to do that within their settings, but in many cases making changes such as these requires you to get into the code of the template (or, at the very least, use the HTML version of the editor rather than the visually-based version). For some people, that’s out of the realm of their comfort zone.
Making the choice between WordPress and Wix is not easy. Both have their advantages and disadvantages. Both have their purpose. Both can build an elegant website.
When you’re building your website you want to be certain that you’ve chosen the right platform to build with. The last thing you want to do is be surprised that the platform you chose won’t do what you need it to. You have enough to worry about than to waste any effort in rebuilding your site because you chose the wrong platform.
In this article, we will do a side by side, unbiased comparison of WordPress and Wix and give you the information you need to decide which is right for you.
What Are They?
At their core, both are website builders. You can create and run nice websites that live up to today’s design standards in many topics and industries. Both have excellent abilities for SEO and security. Both are great for building pages and blog posts. But let’s take a moment to look at each in more detail.
WordPress is the most popular content management system (CMS) on the planet. It is built with PHP and uses MySQL for its databases. It can use HTML and CSS. This gives it a lot of advantages.
Here’s the rundown of what it has going for it:
35,900 plugins in the directory (includes SEO, Security, eCommerce)
3000 themes in the directory
Support supplied by community and providers
There are over 3000 themes in the WordPress themes directory. Many of these are free. There are also many premium themes available that range from $20 to $200. Most cost around $100. Styles include various column layouts, magazine layouts, etc. and topics cover personal sites to professional services, education, art, and so forth.
Quality ranges from low to high. Some are older, but many use the latest design trends. You can modify them through the use of plugins and CSS, or you can recode them using the code editor. It’s wide open. Make any changes you want. You can change to a new theme with a few button clicks. There are no limits to how many themes you can use or how many times you change it.
There are 529 HTML5 templates to choose from. They include multiple columns and many topics from personal sites to business consulting, art, education, online retail stores, and much more. All templates are free. Some templates require the eCommerce plan. You can edit them using the drag and drop editor. You can even start with a blank theme if you want.
You cannot access the HTML or CSS, so you can’t make any real under the hood modifications. The worst thing, and in my opinion this one is major, once you’ve selected your template you can’t change to a different template.
The Verdict on Themes and Templates
WordPress has more themes available, including many older themes, and you can make any changes you want because you have access to the code. Prices range from free to several hundred dollars. You can get a theme to do virtually anything you want. Not all themes are created equal and some are not as SEO optimized as others.
Wix has lots of great looking templates. You can edit them, but you don’t have access to the HTML or CSS, so your edits are limited. Some templates require the eCommerce plan. They’re SEO optimized.
Which is Best?
Of course this is something you have to decide for yourself, or something your clients will have to decide. What’s best for you might not be what’s best for me.
WordPress: It’s open source and filled with choices. Everything is owned by you (unless you choose a hosting plan that gives you a free domain). You are responsible for all themes, plugins, updates, security, and SEO. You can make your site anything you want it to be. Plugins and themes might cost you some good money, but it’s more flexible. You choose who to host through.
If you decide to host through someone else you can move your site to another host. Going through the tutorials and choosing your plugins and themes, and then getting everything set up properly can take some time. It is also possible to just get started quickly and cheaply and add on as you go. It’s more customizable, but this can make updates more difficult and expensive. Overall, this one is the most flexible, but that flexibility can also become more complicated.
Wix: You don’t own the site. The URL and hosting are not yours and you can’t modify it any way you wish. You don’t have a choice of hosting companies. You can only have apps and themes that are allowed from Wix. What it does it does well, but if you want something it doesn’t provide, you can’t have it. But you can run a business from it. You can even develop sites for your clients with it. Still, you are limited.
WordPress is better for flexibility and expandability. Wix is better for simplicity.